IFA has been running since 1924. A hundred years of consumer electronics — packed into one city, one week, every September in Berlin. This year, ESR will be there.
Find us at Messe Berlin, Hall 3.2, Stand H3.2-121, from September 4 through 8. We're bringing our most complete product lineup to date: the full ESR magnetic ecosystem, a new generation of charging accessories, and an expanded range of iPad productivity and protection. Everything on display. Everything hands-on.
Whether you're coming as a curious consumer, a tech enthusiast, or someone who just wants to see what's new before it hits shelves — Hall 3.2 is where you'll find us.
Why IFA. Why Now.
IFA 2026 is one of the world's largest stages for consumer electronics, with 1,800+ exhibitors and over 215,000 visitors expected across five days. For ESR, it's the right place to show what we've been building and to put it directly in your hands.
This isn't a press release behind glass. The whole point of booth H3.2-121 is that you can touch, test, and actually use every product on display. Our team will be on the floor throughout the show to walk you through the details, answer questions, and let you spend as much time as you need exploring the products.
A Magnetic Ecosystem Built for Real Life
ESR's magnetic lineup connects phone protection, everyday carry, and wireless charging into one system that moves with you, from desk to car to wherever the day takes you. At IFA 2026, you'll see what that looks like when it all comes together.
New colors and materials, some making their European debut at this show, will be on display throughout the week. The philosophy behind them hasn't changed: accessories should fit your life, not the other way around.
Made to Stand Out.
Less Plug. More Play.
Charging more devices shouldn't mean more heat, more clutter, or more hunting for the right cable. ESR's expanded CryoBoost lineup addresses the heat side of that problem with fan-cooled wireless charging built to run cooler while charging faster. The new Xtend retractable cable series handles the clutter side: a cable that's there when you need it and out of the way when you don't.
See both in action at the booth. The demos speak louder than the spec sheets.
iPad Productivity, Hands-On
The iPad has become a serious work tool for many people. ESR's lineup built around it has kept pace. At IFA, you'll get hands-on time with upgraded keyboard cases, screen protection built for daily use, and the full range of accessories that turn a tablet into a proper productivity setup, whether you're typing, drawing, watching, or presenting.
What to Expect at Stand H3.2-121
The booth is organized into four experience zones. Come for one, stay for all of them.
Magnetic Everyday Carry: Magnetic cases, wallets, and carry accessories — everything that lives in your pocket or bag. Try the click, feel the hold, and see what a fully connected carry system actually looks and feels like in use.
Charging Without the Clutter: Live demos of CryoBoost fan-cooled wireless charging, retractable cable chargers, and multi-device travel stations. Less heat. Less mess. More charge.
Made for iPad Productivity: Keyboard cases, screen protectors, and the accessories that make an iPad work harder. Switch between typing, drawing, and watching, without switching what's on the table.
Protection for the Moments That Matter: ESR's full protection range: Corning-backed screen protectors, anti-yellowing clear cases, and rugged drop protection for the devices you can't afford to break. ESR Screen Protector. Built to take the hit.
Visit Details
| Show | IFA 2026, Berlin |
|---|---|
| Dates | September 4–8, 2026 |
| Venue | Messe Berlin, Messedamm 22, 14055 Berlin |
| ESR Booth | Hall 3.2, Stand H3.2-121 |
| Booth Format | 100 sqm · Island booth · Open on all four sides |
| Location | Near the main aisle and main entrance, Hall 3.2 |
| General Visitor Hours | Sep 4: 12:00–18:00 · Sep 5–8: 10:00–18:00 |
| Trade Visitor Hours | Sep 4–8: 9:30–18:00 · Sep 4 before 12:00: trade-only |
Use the official IFA app or on-site signage for hall navigation on the day. For tickets and travel directions, visit the official IFA 2026 website. ESR does not sell or distribute admission tickets.
A Custom Gift at the Booth
We've prepared a custom gift for visitors to Stand H3.2-121, something made specifically for the show, not something you'll find in the regular lineup. Quantities are limited each day, so if that's on your list, it's worth stopping by earlier in your visit rather than leaving it to the end.
For Media & Creators
If you're planning coverage of or during the show, get in touch before you arrive. Josh Liu is coordinating press and creator time on-site and can arrange a product walkthrough, a focused demo session, or time to shoot at the booth. Reach him at pr.europe@esrtech.com.
There's no printed press kit at the stand; product information and brand assets are available via QR code on-site, so everything travels lighter. You can also request high-resolution imagery and additional materials in advance through the same contact.
Pre-arranged appointments get priority during busy periods. Walk-ins are always welcome, though availability during peak show hours can't be guaranteed.
About ESR
ESR designs and makes mobile accessories for iPhone, iPad, Samsung Galaxy, and Apple Watch users who want protection and charging that fits how they actually live. Our lineup includes MagSafe-compatible cases, Qi2 wireless chargers, screen protectors, magnetic wallets, and iPad keyboard cases—built to work together and built to last.
[→ Shop ESR accessories at esrtech.com]
FAQ
When is IFA 2026 and where does it take place?
IFA 2026 runs September 4–8, 2026, at Messe Berlin, Messedamm 22, 14055 Berlin. General visitors can enter from 12:00 on September 4 and from 10:00 daily on September 5–8.
Where exactly is ESR at IFA 2026?
Find ESR in Hall 3.2 at Stand H3.2-121. It is a 100 sqm island booth, open on all four sides and positioned near the main aisle and main entrance of Hall 3.2.
Can I try ESR products at the booth?
Yes. The booth is designed for hands-on product demonstrations. Our team will be available throughout show hours to help you explore the products and answer your questions.
Is there a gift for visiting the ESR booth?
Yes. We have prepared a custom gift exclusively for visitors to the ESR booth at IFA 2026. Daily quantities are limited, so visiting earlier may improve your chances of receiving one.
Where do I get IFA 2026 tickets?
Official tickets and travel information are available on the IFA 2026 website. ESR does not handle ticket sales, but we hope to see you at the show.
When will ESR publish more details about what is on display?
Product details and on-site highlights will be added to this page before and during the show. Follow ESR on social media or check this page again for the latest updates.
